ICORIA 2025
The 23rd International Conference on Research in Advertising (ICORIA) 2025 will be held in Rotterdam (the Netherlands) from June 26 – 28.
This was ICORIA 2025.
- ICORIA 2025 Detailed program (updated July 19)
- ICORIA 2025 General program (updated June 11)
- Register for ICORIA 2025 (early bird registration until May 22)
- ICORIA 2025 Doctoral Colloquium
- ICORIA 2025 Pre-conference
Program
Thursday 26th June
Pre-conference, Doctoral Colloquium, and Welcome Reception
ICORIA 2025 will start with a pre-conference in the morning and the doctoral colloquium in the afternoon.
The welcome reception will be at the Perenhof (Garden of Pears) at the Trompenburg Gardens & Arboretum
Friday 27th June
Conference Day 1 and Gala Dinner
The conference takes place at Erasmus University Rotterdam (Campus Woudestein; Burgemeester Oudlaan 50, 3062 PA Rotterdam).
The Gala Dinner will be held at Hal4 aan de Maas which is located right next to the Maas.
Saturday 28th June
Conference Day 2 and City Tour
Join us for a sightseeing tour and experience Rotterdam like the locals do! A local city guide will tell you personal stories, interesting facts and figures, hotspots & must-sees in Rotterdam.
Instructions for presenters
Presenters are asked to arrive to their session room in advance of the session to check in with the session chair and to ensure that audiovisual materials are working correctly. A PC will be set up in each room for the paper presentations. Please have your PowerPoint presentation on a USB key.
Each presentation slot is 20 minutes long. Therefore, each presentation should take a maximum of 15 minutes (aim for 10 – 13 minutes), to allow time for questions and answers. Be aware of time cues from the session chairs. Session chairs are instructed to stop presentations that exceed the limit to ensure schedule adherence. After each presentation, the audience will have the opportunity to ask questions (+- 5 minutes). If more questions arise than time allows, you are encouraged to continue the conversation after the session concludes.
Instructions for session chairs
As a session chair you play a vital role in ensuring the smooth running of each session. Please arrive at your assigned room in advance of the session. Introduce yourself to the presenters, confirm pronunciation of their names and verify the order of presentations and titles. Ensure that all presentation files are ready on the PC in the session room. Ask for assistance of the volunteer in the room if necessary.
Each presentation slot is 20 minutes. Therefore, each presentation is maximum 15 minutes long. As chair, it is your responsibility to manage time strictly. Signal to the speaker when they have reached 12 minutes, and if they approach or exceed 13 minutes, politely ask them to conclude to allow time for questions. After each talk, invite questions from the audience and moderate a short Q&A (+-5 minutes). If there are no immediate questions, consider asking one yourself to prompt discussion.
Venue
Erasmus University Rotterdam (Campus Woudestein) will host ICORIA 2025. This modern campus lies just outside the city centre making it an excellent hub for our conference.
In case you are flying to Schiphol Airport, the best way to get to Rotterdam is by taking a train to Rotterdam Centraal. The NS Intercity direct takes 26 minutes with an additional fee of 2.5; the NS intercity takes 53 minutes. The distance from Rotterdam Central Station (city centre) to the university is approximately
- 10 min by car/taxi
- 16 min by bike
- 30 min by public transport
Recommended accommodation
Note: From June 24th to June 25th the Netherlands is hosting a NATO summit in the Hague. It is expected to be busier during this time in Rotterdam, so we expect you to book your accommodation as soon as possible.
Novotel Rotterdam Brainpark ****
Walking distance from the university. Use this link to book a room at reduced ICORIA2025 rate.
Hotel Mate Bruno
This boutique hotel is located at Kop van Zuid (Using public transport: +-35 minutes to university). Book here using promotional code ESHCC25
Other accommodation options
The Social Hub Rotterdam
Located between university and city centre and close to public transport (+-15 minutes to university). Book here.
Fletcher Boutique Hotel Slaak
Located between university and city centra and close to public transport (+- 17 minutes to university). Book here.
Citizen M ****
Located in the Old Port and close to public transport (+- 22 minutes to university). Book here.
Savoy Hotel Rotterdam ***
Located in city centre and close to public transport (+-25 minutes to university). Book here
Hotel Emma **
Located in city centre and close to public transport (+-25 minutes to university). Book here.
Breitner Hotel **
Located in city centre and close to public transport (+-30 minutes to university). Book here
Hotel Bazar
Located in the city centre and close to public transport (+-30 minutes to university). Book here.
Ibis Rotterdam ***
Located in city centre and close to public transport (+-30 minutes to university). Book here.
Thon Hotel
Located in city centre and close to public transport (+- 35 minutes to university). Book here.
[Picture of Skyline Rotterdam by Robin Utrecht]
- Paper submission: Easychair (closed; deadline was March 7, 2025)
- ICORIA 2025 submission instructions
- ICORIA 2025 Call of Papers