Where Good Papers Begin – Expert Tips on Generating and Refining Research Ideas

Co-Chaired by Jisu Huh, Colin Campbell, and Charles (Ray) Taylor

 

The Journal of Advertising, the Journal of Advertising Research, and the International Journal of Advertising are pleased to co-host with ICORIA the pre-conference the morning (9:00 to 12:00) of Thursday June 26, 2025.

The pre-conference workshop is designed to help participants generate and refine impactful research ideas, as well as present them in a compelling way. It will feature a series of individual 10-minute presentations by leading scholars. Some talks will focus on the creative process of identifying and shaping novel research ideas, others will focus on sharpening research questions and building strong theoretical connections, while some talks will help participants better package and communicate their research ideas.

The workshop is free and open to all advertising researchers, although doctoral students and junior scholars are especially encouraged to attend. The goal is to provide participants with inspiration and strategies to spark and refine their next great idea.

If you have any questions about the workshop, please contact Colin Campbell.
The deadline for applications is May 22. To apply, please send an informal mail to colincampbell@sandiego.edu