ICORIA 2025 pre-conference
Where Good Papers Begin:
Expert Tips on Generating and Refining Research Ideas
June 26, 2025 | 9:00 AM – 12:15 PM
Co-Chaired by:
Jisu Huh, Colin Campbell, and Charles (Ray) Taylor
This pre-conference workshop is designed to help participants generate and refine impactful research ideas, as well as present them in a compelling way. It will feature a series of individual 10-minute presentations by leading scholars. Some talks will focus on the creative process of identifying and shaping novel research ideas, others will focus on sharpening research questions and building strong theoretical connections, while some talks will help participants better package and communicate their research ideas.
The workshop is free and open to all advertising researchers, although doctoral students and junior scholars are especially encouraged to attend. The goal is to inspire participants with inspiration and strategies to spark and refine your next great idea.
If you have any questions about the workshop, please contact Colin Campbell. The deadline for applications is May 22. To attend, please fill out the Google Form at this address: https://forms.gle/kNGLiKxfKQGXcAny9
Part 1: Finding the Spark (9:10 – 10:10 AM)
Chaired by Jisu
- Identifying Research-Worthy Topics in Advertising – Colin Campbell (9:10 – 9:20)
- Turning Observations into Ideas: How Real-World Curiosity Drives Research – Anna Kim (9:20 – 9:30)
- A Bottom-Up Approach to Generating Ideas: From Induction to Deduction – Kacy Kim (9:30 – 9:40)
- What Makes a Research Idea Novel—And Why It Matters – Jameson Hayes (9:40 – 9:50)
Group Discussion & Audience Q&A with Part 1 Speakers (9:50 – 10:10)
Part 2: Shaping the Clay (10:10 – 11:00 AM)
Chaired by Ray
- From Broad Interests to Focused Research Question – Jooyoung Kim (10:10 – 10:20)
- Evaluating the Research Potential of Advertising Trends – Jisu Huh(10:20 – 10:30)
- Generate New Ideas from Existing Literature – Claire Segijn (10:30 – 10:40)
Group Discussion & Audience Q&A with Part 2 Speakers (10:40 – 11:00)
Coffee & Stretch Break (11:00 – 11:20 AM)
Part 3: Making Ideas Shine (11:20 AM – 12:10 PM)
Chaired by Colin
- From Practitioner Problems to Theoretical Contributions – Tobias Langner (11:20 – 11:30)
- Collaborating Better: Choosing Co-Authors and Brainstorming Effectively – Charles R. Taylor (11:30 – 11:40)
- Using Reviewer Feedback to Strengthen Research Ideas – Tyler Milfeld (11:40 – 11:50)
Group Discussion & Audience Q&A with Part 3 Speakers (11:50 – 12:15)
