Publications

Full list and links to our publications.

Advertising Research; Message, Medium and Context

De Pelsmacker, P. and Dens, N., eds. (2009). Advertising Research; Message, Medium and Context. Antwerpen: Garant.

New Trends in Advertising Research

Costa Pereira, F., Verissimo, J. and Neijens, P.C., eds. (2008). New Trends in Advertising Research. Lisbon: Silabo Publishers. ISBN 978-972-618-493-5.

International Advertising and Communication. Current Insights and Empirical Findings

Diehl, S. and Terlutter, R., eds. (2006). International Advertising and Communication. Current Insights and Empirical Findings. Wiesbaden: Gabler Verlag. ISBN 978-383-500-455-9.

Advertising and Communication. Proceedings of the 4th international Conference on Research in Advertising

Diehl, S., Terlutter, R. and Weinberg, P., eds. (2005). Advertising and Communication. Proceedings of the 4th international Conference on Research in Advertising. Saarbr├╝cken: Saarland University Press. ISBN 3-00-016304-2.

Conference Proceedings: Abstract of Papers Presented at the Conference

Bjerke, R., Kunoe, G. and Thjomoe, H.M. eds. (2005). Conference Proceedings: Abstract of Papers Presented at the Conference. Oslo: Norwegian School of Management. ISBN: 82-7042-642-3.

Content and Media Factors in Advertising

Neijens, P.C., Hess, C., van den Putte, B. and Smit, E., eds. (2004). Content and Media Factors in Advertising. Amsterdam: Het Spinhuis Publishers. ISBN: 90-5589-228-9.

Branding and Advertising

Hansen, F. and Christensen, L.B., eds. (2003). Branding and Advertising. Copenhagen: CBS Press. ISBN 87-630-0118-7.