Vignolles, A, & Waiguny, M.K.J., eds. (2023). Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative. Wiesbaden: Springer Gabler.

Waiguny, M., Rosengren S., eds. (2021). Advances in Advertising Research (Vol. XI). Designing and Communicating Experience. Wiesbaden: Springer Gabler.

Bigne E., Rosengren S., eds. (2019). Advances in Advertising Research (Vol. X). Multiple Touchpoints in Brand Communication. Wiesbaden: Springer Gabler.

Cauberghe, V., Hudders, L., Eisend, M., eds. (2018). Advances in Advertising Research (Vol. IX). Power to Consumers. Wiesbaden: Springer Gabler.

Zabkar, V. and Eisend, M., eds. (2017). Advances in Advertising Research (Vol. VIII). Challenges in an Age of Dis-Engagement. Wiesbaden: Springer Gabler.

Christodoulides, G., Stathopoulou, A. and Eisend, M. eds. (2016). Advances in Advertising Research (Vol. VII). Bridging the Gap between Advertising Academia and Practice. Wiesbaden: Springer.

Verlegh, P., Voorveld, H., and Eisend, M., eds. (2015). Advances in Advertising Research (Vol. VI). The Digital, the Classic, the Subtle, and the Alternative. Wiesbaden: Springer.

Banks, I., De Pelsmacker, P. and Okazaki, S., eds. (2014). Advances in Advertising Research (Vol. V). Wiesbaden: Springer.

Rosengren, S., Dahlen, M. and Okazaki, S., eds. (2013). Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising. Wiesbaden: Springer.

Eisend, M., Langner. T. and Okazaki, S., eds. (2012). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Springer Gabler. ISBN 978-3- 8349-4290-6.