Boutsouki, C., Hatzithomas, L., Panopoulos, A., & Waiguny, M.K.J (2025). Advances in Advertising Research XV. Moving Forward, Looking Back: Advertising in the Advent of AI. Wiesbaden: Springer Gabler.

Gunina, D. & Waiguny, M.K.J., eds. (2025). Advances in Advertising Research XIII. Frontiers of Advertising: Re-considering Its Shapes and Forms. Wiesbaden: Springer Gabler.

Vignolles, A, & Waiguny, M.K.J., eds. (2024). Advances in Advertising Research XIV. Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability. Wiesbaden: Springer Gabler.

Vignolles, A, & Waiguny, M.K.J., eds. (2023). Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative. Wiesbaden: Springer Gabler.

Waiguny, M., Rosengren S., eds. (2021). Advances in Advertising Research (Vol. XI). Designing and Communicating Experience. Wiesbaden: Springer Gabler.

Bigne E., Rosengren S., eds. (2019). Advances in Advertising Research (Vol. X). Multiple Touchpoints in Brand Communication. Wiesbaden: Springer Gabler.

Cauberghe, V., Hudders, L., Eisend, M., eds. (2018). Advances in Advertising Research (Vol. IX). Power to Consumers. Wiesbaden: Springer Gabler.

Zabkar, V. and Eisend, M., eds. (2017). Advances in Advertising Research (Vol. VIII). Challenges in an Age of Dis-Engagement. Wiesbaden: Springer Gabler.

Christodoulides, G., Stathopoulou, A. and Eisend, M. eds. (2016). Advances in Advertising Research (Vol. VII). Bridging the Gap between Advertising Academia and Practice. Wiesbaden: Springer.

Verlegh, P., Voorveld, H., and Eisend, M., eds. (2015). Advances in Advertising Research (Vol. VI). The Digital, the Classic, the Subtle, and the Alternative. Wiesbaden: Springer.