March 17, 2025

Advances in Advertising Research (Vol. XIII)

Gunina, D. & Waiguny, M.K.J., eds. (2025). Advances in Advertising Research XIII. Frontiers of Advertising: Re-considering Its Shapes and Forms. Wiesbaden: Springer Gabler.

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January 30, 2025

Advances in Advertising Research (Vol. XIV)

Vignolles, A, & Waiguny, M.K.J., eds. (2024). Advances in Advertising Research XIV. Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability. Wiesbaden: Springer Gabler.

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June 13, 2023

Advances in Advertising Research (Vol. XII)

Vignolles, A, & Waiguny, M.K.J., eds. (2023). Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative. Wiesbaden: Springer Gabler.

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June 1, 2021

Advances in Advertising Research (Vol. XI)

Waiguny, M., Rosengren S., eds. (2021). Advances in Advertising Research (Vol. XI). Designing and Communicating Experience. Wiesbaden: Springer Gabler.

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August 1, 2019

Advances in Advertising Research (Vol. X)

Bigne E., Rosengren S., eds. (2019). Advances in Advertising Research (Vol. X). Multiple Touchpoints in Brand Communication. Wiesbaden: Springer Gabler.

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January 1, 2018

Advances in Advertising Research (Vol. IX)

Cauberghe, V., Hudders, L., Eisend, M., eds. (2018). Advances in Advertising Research (Vol. IX). Power to Consumers. Wiesbaden: Springer Gabler.

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January 1, 2017

Advances in Advertising Research (Vol. VIII)

Zabkar, V. and Eisend, M., eds. (2017). Advances in Advertising Research (Vol. VIII). Challenges in an Age of Dis-Engagement. Wiesbaden: Springer Gabler.

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January 1, 2016

Advances in Advertising Research (Vol. VII)

Christodoulides, G., Stathopoulou, A. and Eisend, M. eds. (2016). Advances in Advertising Research (Vol. VII). Bridging the Gap between Advertising Academia and Practice. Wiesbaden: Springer.

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January 1, 2015

Advances in Advertising Research (Vol. VI)

Verlegh, P., Voorveld, H., and Eisend, M., eds. (2015). Advances in Advertising Research (Vol. VI). The Digital, the Classic, the Subtle, and the Alternative. Wiesbaden: Springer.

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January 1, 2014

Advances in Advertising Research (Vol. V)

Banks, I., De Pelsmacker, P. and Okazaki, S., eds. (2014). Advances in Advertising Research (Vol. V). Wiesbaden: Springer.

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