ESHCC was honored to host the 23rd International Conference on Research in Advertising (ICORIA) from June 26 – 28, 2024. We welcomed more than 200 people from 34 different countries at campus Woudestein, Rotterdam. Pre-conference: Where Good Papers Begin The…
Best Conference Paper Steven Holiday, Yang Zhou, Jameson Hayes, Emily Dirks, Rebecca Ivic-Britt, Gulmira Amangalieva, Ananya Raka Chakrabortya, Samaneh Shirani Lapari, Caleb Porter, Joshua Jackson and Ademola Adelu. The Impact of Kidfluencer Emotionality and Parental Advertising Mediation on Children’s Attention,…
The jury for the 2025 Flemming Hansen Award (Christina Boutsouki – Chair, Sigal Segev – Member, and Ed Malthouse – Member) has announced its unanimous decision on the winners of the 2025 Flemming Hanses Award: Edith Smit (University of Amsterdam)…
To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy (EAA) provides a yearly EAA Research Grant. The EAA Research Grant jury, which consisted of three EAA board members, evaluated all seven 2025 submissions: Alexandra Vignolles,…
To encourage young researchers who provide high-quality advertising research, but have limited resources to attend the yearly ICORIA meeting, the European Advertising Academy will provide a yearly ICORIA student grant by waiving the conference fee for up to five selected…
The detailed program of ICORIA 2025 is now available!
The Journal of Advertising has a call for the Themed Issue “Generative AI and Advertising: Building New Theoretical Frontiers.” Detailed information can be found at https://think.taylorandfrancis.com/special_issues/generative-ai-and-advertising-building-new-theoretical-frontiers/. This themed issue invites scholars to explore, challenge, and reimagine advertising theory in light of…
Harnessing the Power of Advertising to Advance Social Good The American Academy of Advertising (AAA) and the European Advertising Academy (EAA) host a joint panel discussion at their annual conferences. Moderated by the presidents of both organizations, leading experts of…
“Accelerate team-based advertising research – with a role for ICORIA!” Last summer during ICORIA 2024 in Thessaloniki, Steffen Prior (research associate and PhD student, Chair of Marketing, University of Wuppertal) had the opportunity to interview Peter Neijens about the challenges…
The ICORIA 2025 notifications have been sent out! We received a record number of submissions this year, so we would like to extend a special thanks to all authors and reviewers. All information about the conference can also be found…
