Winners of the EAA Research Grant 2025

To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy (EAA) provides a yearly EAA Research Grant.

The EAA Research Grant jury, which consisted of three EAA board members, evaluated all seven 2025 submissions: Alexandra Vignolles, dr. Vesna Žabkar, and dr. Enrique Bigne (chair).
The submissions were evaluated on the research quality and relevance, feasibility of the project, and fit with EAA.

The jury has agreed to grant the best three applications with 1000€ each.

The three recipients, out of 7 candidates, of the EAA Research Grant 2025 are:

Julian Felix Kopka, Tobias Langner, Shalom Levy & Osnat Roth-Cohen
University of Wuppertal, Germany
Project title: Breaking Barriers in Advertising – Drivers and Challenges of Disability Testimonials
Amount awarded: €1000

Linwan Wu & Mengtian “Montina” Jiang
University of South Carolina, USA
Project title:  What Cultural Factors Influence Consumer Acceptance of AI Advertising? A Cross-Cultural Comparison Study
Amount awarded: €1000

Yan Wang
Hong Kong Baptist University
Project title: Older consumers perceive “granfluencers”
Amount awarded: €1000