Winners of the EAA Research Grant 2020
To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy (EAA) provides a yearly EAA Research Grant. Despite the cancelation of ICORIA this year, we were happy to receive eight submissions to the first issue of the EAA Research Grant.
All submissions were evaluated by the EAA Research Grant jury, which consisted of four EAA board members: Martin Eisend, Enrique Bigne, Martin Waiguny, and Sophie Boerman (chair).
The submissions were evaluated on the research quality and relevance, feasibility of the project, and fit with EAA. All submissions addressed relevant and interesting topics (such as user-generated content, advertising in the time of a pandemic, disinformation in ads, and ambiguous claims on comparison platforms) and were of high quality. In the end, small details made the difference.
We are happy to announce the two recipients of the EAA Research Grant 2020:
Research team: Joanna Strycharz & Claire Segijn
Research title: Corporate surveillance in your living room: Synced advertising and chilling effects
Amount awarded: €1000
Research team: Marijke De Veirman, Michelle Nelson, Liselot Hudders & Veroline Cauberghe
Research title: Using Child Vloggers to Instill Healthy Food Choices in Preschoolers: An Experimental Trial
Amount awarded: €1500
Congratulations to Joanna and Marijke and their teams!
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