Past EAA Grant winners

Past winners of the EAA Research Grant

2026

Aroa Costa Feito, Enrique Bigné, Itziar Martínez Valdueza and Carlos Picanço
Nature-based tourism advertising for conservation behavior change: integrating neuroscience and field experiments

Anna Pujadas-Gómez, Priska L. Breves and Zeph M. C. van Berlo
Understanding the Gendered Effects of Virtual Influencer Exposure on Body Image and Self-Perception

2025

Linwan Wu & Mengtian “Montina” Jiang
What Cultural Factors Influence Consumer Acceptance of AI Advertising? A Cross-Cultural Comparison Study

Julian Felix Kopka, Tobias Langner, Shalom Levy & Osnat Roth-Cohen
Breaking Barriers in Advertising – Drivers and Challenges of Disability Testimonials

Yan Wang
Older consumers perceive “granfluencers”

2024

Charlotte Franken, Nathalie Dens, and Barbara Briers
Nutri-Score labels and the Unhealthy Is Tasty Intuition: Impact on Food Choices

Carolina Saez (University Pompeu Fabra) and Joanna Strycharz
Understanding the Impacts of Perceived Personalized Advertising on Self-concept

2023

Daniel Bruns and Lennart Borgmann, Julian Felix Kopka and Tobias Langner
Gaining and Holding Attention toward Advertisements through Attention Tactics

Aylin Cakanlar and Hristina Nikolova
Protecting the Environment for Our Children or Not: How Parenting Affects Sustainable Behavior

2022

Eunsin Joo, Jing Yang & Minjin (MJ) Rheu
Human Influencers vs. Virtual influencers: A Comparison Study on Advertising Effectiveness

Carolin Ischen & Edith Smit
Developing a scale for humanness perceptions of conversational technologies in brand communication

Dasha Antsipava, Guda van Noort & Eva van Reijmersdal
Blockchain in the Advertising Landscape (BAL): Consumer Empowerment and Trust

2021

Mengtian “Montina” Jiang & Anan Wan
Expert Opinions of Live-Streaming Shopping: An e-Delphi Study

Nina Krey, Shuang Wu & Ryan E. Cruz
Masculinity depiction in brand Instagram ads: importance of masculine congruence

Nathalie Dens, Freya De Keyzer, & Maxime Ver Elst
Default nudges and food choice: The moderating role of self-control

2020

Joanna Strycharz & Claire Segijn
Corporate surveillance in your living room: Synced advertising and chilling effects

Marijke De Veirman, Michelle Nelson, Liselot Hudders & Veroline Cauberghe
Using Child Vloggers to Instill Healthy Food Choices in Preschoolers: An Experimental Trial