Flemming Hansen Award 2025 Winners

The jury for the 2025 Flemming Hansen Award (Christina Boutsouki – Chair,  Sigal Segev – Member, and Ed Malthouse  – Member) has announced its unanimous decision on the winners of the 2025 Flemming Hanses Award:

Edith Smit (University of Amsterdam)

Professor Edith Smit is a distinguished and influential scholar whose impactful career has significantly shaped the fields of advertising and communication. As a full professor at the University of Amsterdam and former President of the European Advertising Academy, Professor Smit has played a vital role not only in advancing academic knowledge but also in strengthening the scholarly community. With a prolific body of work that includes over 100 peer-reviewed articles, more than 50 book chapters, and several books, she has made lasting contributions to the field of advertising and communication. Her research reflects a deep commitment to interdisciplinary collaboration and societal relevance. Her influence is undeniable — marked by top paper awards, international research grants, and a leadership style grounded in academic rigor, innovation, and an unwavering dedication to building scholarly communities across disciplines and borders.

Martin Eisend (University of Vienna)

Professor Martin Eisend is a globally renowned marketing scholar whose groundbreaking contributions have profoundly shaped the field of advertising research. Currently serving as Professor of Marketing at the University of Vienna and Adjunct Professor at Copenhagen Business School, Professor Eisend has authored over 100 peer-reviewed publications, including more than 35 influential meta-analyses that have elevated empirical and methodological standards across the discipline. His research — focused on advertising and marketing communication — employs a rigorous quantitative approach to explore vital themes such as humor, gender roles, minority representation, and advertising effectiveness. Notably, his work in top-tier journals has offered actionable insights to both academia and industry. Recognized among the top six most productive advertising scholars globally between 2021 and 2022 and honored with over 10 best paper awards and the prestigious Meta-Analysis ICA Award, Professor Eisend exemplifies academic excellence and innovation. His leadership as President of the European Advertising Academy and Vice President of the American Academy of Advertising, along with his mentorship of a diverse international network of scholars, underscores his enduring impact on the global advertising research community.