Call for papers
This year’s conference redirects the focus from the content and meaning of the marketing message to its form, i.e. its format and shape since the ubiquitous technological developments blur the so far accepted contours of advertisement. As such, marketing communication takes on a new resemblance that deserves our attention. The topic of the 20th ICORIA is “Frontiers of Advertising: Re-considering Its Shapes and Forms” and we invite you to feed the debate on this topic with your remarks.
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