ICORIA 2023

Bordeaux, France hosts EAA’s 21st annual conference

The 21st International Conference on Research in Advertising (ICORIA) 2023 will be held (again) in Bordeaux (France). The 2021 edition was unfortunately held 100% online and we want to meet you in real life in 2023. Listed as a “World Heritage Site” by UNESCO, Bordeaux has been awarded the European Best Destination (2015) and the 2nd city in the world one should visit according to the New York Times (2016). Formerly known as the Sleeping Beauty, Bordeaux has completed its transformation: beyond vineyards and beaches, we invite you to attend the conference and discover the city and its surroundings.

In the spirit of the French music duo Daft Punk, “Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability” is the conference topic. How to manage mass-communication and personalized messages, how to overcome the temptation of instant gratification vs long term benefit, how to deal with current and future trends, how to perform between one-minute buzz and authenticity, etc. are different issues that should find an answer thanks to research in advertising and communication. We invite you to feed the debate and have a taste of France.

The venue INSEEC Grand Ecole is located a few minutes from the city center. All hotels and venues will be within walkable distance. ICORIA 2023 will start on June 29th with the 9th doctoral colloquium and a welcome reception in the evening. On Friday June 30th and Saturday July 1st researchers will present around 150 papers on advertising and communication related topics. The gala dinner on Friday and the social event on Saturday will provide a great opportunity for networking and collaboration.