Winners AAA-EAA Collaborative Research Competition

The American Academy of Advertising – European Advertising Academy Research Fellowship Competition intends to promote collaborations between the American Academy of Advertising (AAA) and European Advertising Academy (EAA) scholars and advertising professionals, offering funding for research and travel to international conferences (AAA, ICORIA) to present research resulting from those collaborations.

Awards are based on a competitive review of research proposals. Past winners are:

2026 ICORIA

When Recognition Does Not Become Resistance: Modeling Persuasion Knowledge Across LLMs, Humans, and AI-Agent Environments
Eunjin (Anna) Kim and Jean Pfiffelmann

2026 AAA

“AI vs. Human Touch: How Consumers Perceive AI-Generated versus User-Generated Content in the US and European Context”
Delia Cristina Balaban, Meda Mucundorfeanu and Joe Phua

2025 ICORIA

Betting on Better: How Cause Marketing Strategy by Gambling Companies Affects Consumers’Gambling, Brand and Cause Outcomes
Steffi De Jans and Marla Royne Stafford