Journal of Advertising Special Issue: Advertising and Children

Manuscripts are currently being solicited for an upcoming special issue of the Journal of Advertising (JA) dedicated to Advertising and Children. For more than 40 years, scholars, practitioners and public policy makers have been interested in the effects of advertising on children. Today the forms of advertising and the uses of media have changed drastically. At the same time, the nature of childhood, definitions and structures of family, approaches to parenting, and academic understanding of children are also changing. These changes necessitate new forms of scholarly inquiry into advertising and this special audience.

The purpose of this special issue is to draw from across methodological and disciplinary perspectives to examine issues related to children through age 18. Potential research questions and topics that may be addressed include (but are not limited to):

The submission deadline is January 30, 2018.
All manuscripts should be submitted through the JA online submission system, ScholarOne, at, during January 1-30, 2018. Authors should select “SPECIAL ISSUE: Advertising and Children” as “Manuscript Type.” Please also note in the cover letter that the submission is for the Special Issue on Advertising and Children. Manuscripts will go through a peer review process, and the Special Issue is planned to appear as the first issue of 2019.

Special Issue Guest Editor

Michelle R. Nelson, University of Illinois at Urbana-Champaign

For additional information regarding the Special Issue, please contact the Guest Editor at

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