ICORIA 2024 best paper awards

During the gala dinner of ICORIA 2024 in Thessaloniki, the winners of the best papers awards were announced.
The 2024 winners are:

Best conference paper

The creativity conundrum of advertising development: Solving a knowledge resources paradox by activating dynamic capabilities
by Scott Koslow, Huw O’Connor, Mark Kilgour & Sheila Sasser

Best student paper*

The carousel effect: Levering sideways swiping for enhanced ad effectiveness in social media
by Stefan Rohrbach, Daniel Bruns & Tobias Langner

*supported by International Journal of Advertising


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