The 11th International Conference on Research in Advertising (ICORIA)
The 11th International Conference on Research in Advertising (ICORIA) will be held on June 28-30, 2012 in Stockholm, the capital of Scandinavia. Around 100 papers on topics related to advertising and brand communications will be presented during the two days of the conference.
The overall theme of the conference will be “The changing roles of advertising”. We will explore what advertising is/will be in the future, for instance, in terms of accountability/shareholder value, branded utility, its influence on consumer values and self-images, and signaling effects. Keynote speaker will be Amna Kirimani, Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. We will also invite leading practitioners from the advertising industry to give their view on the topic.
The conference organisers in Stockholm:
- Sara Rosengren
- Micael Dahlén