ICORIA best paper awards
Barcelona 2026
Best conference paper
Eunjin Anna Kim, Kyomin Hwang, Hyeonjin Kim, Yun Kim, Junmo Koo and Nojun Kwak
When do coupons persuade? Experimental evidence from large-scale behavioral data in advertising
Best student paper
Steffen Prior and Tobias Langner
Practice makes perfect? A comparison of prompt- and fine-tuning of digital participants to simulate human responses in advertising research
Rotterdam 2025
Best conference paper
Steven Holiday, Yang Zhou, Jameson Hayes, Emily Dirks, Rebecca Ivic-Britt, Gulmira Amangalieva, Ananya Raka Chakrabortya, Samaneh Shirani Lapari, Caleb Porter, Joshua Jackson and Ademola Adelu
The impact of kidfluencer emotionality and parental advertising mediation on children’s attention, attitudes, and product desire for unboxing videos
Best student paper
Steffen Prior, Tobias Klinke, Nader Fadl and Tobias Langner
Digital participants in advertising research: Investigating the effects of information scope and human anchoring on AI-generated samples
Thessaloniki 2024
Best conference paper
Scott Koslow, Huw O’Connor, Mark Kilgour & Sheila Sasser
The creativity conundrum of advertising development: Solving a knowledge resources paradox by activating dynamic capabilities
Best student paper
Stefan Rohrbach, Daniel Bruns & Tobias Langner
The carousel effect: Levering sideways swiping for enhanced ad effectiveness in social media
Bordeaux 2023
Best conference paper
Mag Karpinska-Krakowiak and Martin Eisend
Realistic portrayals of untrue information: The effects of deepfaked ads and different types of disclosures
Best student paper
Lotte Hallez, Bram Spruyt, Filip Boen and Tim Smits
Packed and claimed for sustainability: A multi experiment test of how consumers perceive soft drink packaging sustainability
Prague 2022
Best conference paper
Steven Holiday, Jameson L. Hayes, Haseon Park, Yuanwei Lyu and Yang Zhou
Consumer-brand engagement and social media influencers: A discrete emotion perspective on influencer marketing strategy using facial expression and linguistic analysis
Best student paper
Manoela Costa Policarpo, Vanessa Apaolaza, Patrick Hartmann, Mario R. Paredes, Clare D’Souza and Aitor Marcos
The effect of social cynicism on consumer trust in sustainable fashion clothing brands: The role of perceived greenwashing and conspicuous consumption motives
Bordeaux 2021 (online)
Best conference paper
Petar Gidaković, Vesna Zabkar, Maja Arslanagić-Kalajdžić, Mateja Drnovšek and Mojca Svetek
Consumer engagement: aligning the construct’s conceptualization and operationalization
Best student paper
Melanie Hirsch, Alice Binder and Jörg Matthes
The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects
Krems 2019
Best conference paper
Camille Singh and Lawrence Ang
The influential effects of Facebook envy on purchase intent
Best student paper
Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker
Which personalization elements cause consumers to perceive ads on Facebook as more personalized? A conjoint analysis
Valencia 2018
Best conference paper
Seounmi Youn and Wonsun Shin
The effect of Facebook newsfeed ads on teens’ information disclosure: The interplay of persuasion knowledge, benefit-risk assessment, and ad skepticism
Best student paper
Steffi De Jans, Liselot Hudders and Veroline Cauberghe
How an advertising disclosure alerts teenagers to sponsored vlogs: The moderating role of influencer transparency
Ghent 2017
Best conference paper
Jiska Eelen, Peren Ozturan, and Peeter Verlegh
The differential impact of brand loyalty on traditional and online word of mouth
Best student paper
Caroline De Bondt, Anneleen Van Kerckhove, and Maggie Geuens
Look at that body!’ How anthropomorphic packaging shapes systematically appeal to consumers
Ljubljana 2016
Best conference paper
Stefan F. Bernritter, Somaiya Tabib, and Sophie C. Boerman
How modality and explicitness of disclosures of sponsored branded online video content affect consumers’ online brand engagement
Best student paper
Yana Avramova, Patrick De Pelsmacker, and Nathalie Dens
Brand placement in text: The short- and long-term effects of placement modality and need for cognition
London 2015
Best conference paper
Morris Kalliny, Salma Ghanem, Brett Boyle, Matthew Shaner, and Barbara Mueller
How religious symbols in commercial messages resonate with consumers: A cross-cultural analysis
Best student paper
Verena Wottrich, Peeter Verlegh, and Edith Smit
How game customization and brand trust affect persuasion in advergames – the role of consumer privacy concerns
Amsterdam 2014
Best conference paper
Jiska Eelen and Roxana Seiler
Creative media use increases online sharing of your ad (but it doesn’t do much for your brand)
Maja Arslanagić-Kalajdžić and Vesna Žabkar
Understanding agency-client relationships better through clients’ perceptions of value and value antecedents
Best student paper
Stefan F. Bernritter, Peeter W. J. Verlegh, and Edith G. Smit
Why nonprofits are more liked: The effect of brand symbolism and warmth on consumers’ intention to like brand pages on Facebook
Zagreb 2013
Best student paper
Sophie Boerman, Eva van Reijmersdal, and Peter Neijens
How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study
Stockholm 2012
Best conference paper
Cristel Antonia Russell and Valeria Noguti
Perceptions of the influence of television series on others affect the impact of alcohol product placements on young audiences
Best student paper
Hanna Berg and Magnus Söderlund
Face value: Headless model images increases consumer identification with product target groups
Berlin 2011
Best conference paper
Franziska Küster and Martin Eisend:
Time heals all wounds-Explaining immediate and delayed effects of message sidedness
Best student paper
Katarina Panic, Verolien Cauberghe, and Patrick De Pelsmacker
Promoting dental hygiene to children: Traditional and interactive media following threat appeals
Madrid 2010
Best conference paper
Martin Waiguny and Ralf Terlutter
Commercial or not? Differences in the perception of TV advertisements and advergames by children
Best student paper
Martine Lewi and Patrick De Pelsmacker
Affect is an important factor in processing Alzheimer disease awareness messages
Lotte Willemsen, Fred Bronner, and Peter Neijens
The perceived usefulness of online consumer reviews
Klagenfurt 2009
Best conference paper
Edward C Malthouse and Bobby J Calder
Media placement versus advertising execution
