Best papers of ICORIA 2025

Best Conference Paper

Steven Holiday, Yang Zhou, Jameson Hayes, Emily Dirks, Rebecca Ivic-Britt, Gulmira Amangalieva, Ananya Raka Chakrabortya, Samaneh Shirani Lapari, Caleb Porter, Joshua Jackson and Ademola Adelu.
The Impact of Kidfluencer Emotionality and Parental Advertising Mediation on Children’s Attention, Attitudes, and Product Desire for Unboxing Videos

Best Student Paper

Steffen Prior, Tobias Klinke, Nader Fadl and Tobias Langner.
Digital Participants in Advertising Research: Investigating the Effects of Information Scope and Human Anchoring on AI-generated Samples.