Krems, Austria hosts EAA’s 18th annual conference

The 18th International Conference on Research in Advertising 2019 will be held in Krems Austria, known as one of the oldest Austrian cities, the wine capital and recently ranked number 1 in the Future Ranking of Austrian districts. Surrounded by vineyards, apricot orchards and the Danube, marketing and communication scholars will gather to present and discuss their cutting edge research. The conference topic “Designing Experiences” emphasises that ultimately experiences are created communicated and shared by consumers and that the media and advertising consumptions are themselves experiences. Thus, research investigating how we produce, consume and measure experiences is still an important topic.


The venue IMC University of Applied Sciences Krems is located between the historic twin cities of Krems and Stein. All hotels and venues will be in walkable distance to the University. ICORIA 2019 will start on June 27th with the sixth doctoral colloquium and a welcome reception in the evening. On Friday June 28th and Saturday June 29th researchers will present around 150 papers on various advertising and communication related topics. The gala dinner on Friday and a social event on Saturday will provide more opportunities for networking and collaboration.

Conference Programme

An updated version of the ICORIA 2019-programme can be downloaded here (.pdf).

Hotels ICORIA 2019

Krems offers accommodation from luxurious spa stays to budget business stay. A special experience might be staying at a Bed and Breakfast at a winery as many of them also let rooms. Visit www.krems.info to find the most suitable accommodation. We recommend a range of hotels which are close by the conference. The ICORIA chair negotiated with ARTE Hotel and Steigenberger special Conference rates when you book before May 3rd 2019. Please enquire directly with the hotels. Continue...


For conference registration, please use the following link.

ICORIA Doctoral colloquium 2019

The 6th Doctoral Colloquium will be held on June 27 in the IMC University of Applied Sciences, Krems, Austria.


The twin city of Krems-Stein is located at the entrance of the UNESCO Word heritage “Wachau Valley” and the earliest settlements in this region root back to the stone age as the famous “Venus of Willendorf” was discovered nearby. The wine, which is a dominant factor in Krems economy was brought by the Romans as they erected the “Limes” on the south side of the Danube river.


Travel information – getting to Krems

By Plane and connecting train

Vienna International Airport is located approximately 80km from Krems and connects all major cities in Europe and around the World. Visit www.viennaairport.com for more information. Austrian Airlines offers a travel discount for ICORIA participants: download the voucher.

The best transportation method from the Vienna airport to the city of Krems is via train. A highspeed “Railjet” train departs every hour from Vienna Airport to the city of St. Pölten, where you can then take a regional express connection to Krems. Continue...

Conference Organiser

The conference chair is: