Ghent, Belgium host for EAA's 16th annual conference

The 16th International Conference on Research in Advertising (ICORIA) 2017 will be held in Ghent, Belgium.


This year’s conference will focus on an emerging and challenging topic “Power to the consumers: how content becomes the message”. We address challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society.

The ICORIA 2017 is set to take place at the Faculty of Political and Social Sciences of Ghent University. The conference will begin on June 29th, 2017 with the 4th Doctoral Colloquium and a welcome reception, and finish on Saturday, July 1, 2017.

Looking back at the 16th ICORIA in Ghent

ICORIA 2017 logo

At the start of the summer, the majority of the advertising research community gathered in Belgium to enjoy this year’s ICORIA conference. More than 160 participants from about 30 countries participated in 33 sessions. The conference took place in the historical scenery of Ghent, where the conference chairs Veroline Cauberghe and Liselot Hudders, and their organizing team, Emma Beuckels, Marijke De Veirman, Laura Herrewijn and Dieneke Van de Sompel gave the participants a taste of the authentic city, its fine cuisine, nice weather (at least in Belgian terms) and provided a warm atmosphere.


Overview of papers

For the attendees of ICORIA 2017 we have made a handy overview of the papers presented at this year's conference.


ICORIA 2017 Programme

Some changes have been made to the final programme for this year's conference. People have been made session chair, authors were added to the description of papers, and more.Continue...


Early-bird registration is now open!

The conference fee for early-bird registration (before May 21, 2017) is €375, which includes admission to all sessions, lunches, refreshments, the welcome reception, the conference dinner, the guided tour, the conference proceedings and the €25 annual membership fee of the European Advertising Academy (EAA).


ICORIA 2017 Doctoral Colloquium

The aim of the ICORIA Doctoral Colloquium is to provide PhD students with professional skills needed for their academic career. The colloquium gives PhD students the opportunity to learn from the insights and experiences of senior scholars in their field of study. Furthermore, PhD students will meet peers from different countries and start (or continue) building an international network that will be valuable throughout their academic career.


Ghent breathes history but is also brimming with culture and modern city life. The city's highlights include the Mystic Lamb, the acclaimed lighting plan which illuminates the buildings in a magical way after sunset, the Light Festival which takes place every three years (the next edition is in 2018), the Ghent Festivities and the largest range of veggie offerings in Europe. Continue...

Travel information – getting to Ghent

Ghent lies at the intersection of the E17 and the E40 motorways and is therefore easily accessible by car or coach. With two railway stations in the city and the international ‘Brussels Airport’ at Zaventem less than an hour’s drive away, arrival by train or plane are certainly easy options. Continue...

Hotels ICORIA 2017

Please find the hotels we've selected for ICORIA 2017 listed below. These hotels provide discounts for conference attendees. Please note that some hotels work with a specific registration form.


Call for Papers

Update: deadline extended

If you are interested in presenting your work at the ICORIA 2017 conference please submit a five page summary of your paper as soon as possible but not later than March 22, 2017. Paper summaries must be submitted by following the submission procedure on EasyChair. The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypothesis, research objective, methods and findings.


Conference Organiser

The conference chairs are:

With help of the organizing committee at Ghent University:

  • Marijke De Veirman
  • Emma Beuckels
  • Prof. Laura Herrewijn
  • Prof. Dieneke Van de Sompel