Valencia, Spain host for EAA’s 17th annual conference
The 17th International Conference on Research in Advertising 2018 will be held in Valencia, one of the friendliest cities in the world. This is the suitable place of light and color close to the beach to stimulate co-learning.
The conference theme “Brand communication with multi touchpoints” encourages new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world.
The venue will be the University–Business Foundation of the University of Valencia, which is located in the historic city centre of Valencia. The ICORIA will start on June 21st, 2018 with a welcome reception. On Friday June 22nd and Saturday 23rd 2018, the conference will host the presentation of around 150 papers on various topics related to advertising and communication. More touch points include a Gala dinner on Friday night and a social event on Saturday.
The review process is over. Reviews have been sent to contact names on April 24th. Please check your email or contact your co-authors. This year the number of submissions was 159 and each submitted paper was subjected to a double blind peer review process. Feedback was provided to each paper regardless of the acceptance or rejection, hoping this might be useful for you. Read More…
The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.
Objective of the EAA
The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.
The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.
The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.