The 16th International Conference on Research in Advertising (ICORIA) 2017 will be held in Ghent, Belgium.
This year’s conference will focus on an emerging and challenging topic “Power to the consumers: how content becomes the message”. We address challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society.
The ICORIA 2017 is set to take place at the Faculty of Political and Social Sciences of Ghent University. The conference will begin on June 29th, 2017 with the 4th Doctoral Colloquium and a welcome reception, and finish on Saturday, July 1, 2017.
If you are interested in presenting your work at the ICORIA 2017 conference please submit a five page summary of your paper as soon as possible but not later than March 15, 2017. Paper summaries must be submitted by following the submission procedure on EasyChair. The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypothesis, research objective, methods and findings.
The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.
Objective of the EAA
The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.
The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.
The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.