Welcome to the EAA

The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. more...

Patrick De Pelsmacker receives EAA’s Flemming Hansen Award 2021

Patrick De Pelsmacker was honored with the Flemming Hansen Award 2021, awarded during the General Assembly of the 19th International Conference on Research in Advertising (ICORIA). Since 2015, the European Advertising Academy (EAA) has granted the Flemming Hansen Award every other year to acknowledge scholars who have made long-term contributions to distinguished scholarship in advertising research. Continue...


EAA’s 19th annual conference

Considering the pandemic situation in Europe, the EAA board together with the conference organizer have decided that ICORIA 2021 will move to an online format. We are very sad that we cannot meet in Bordeaux this year, but we believe that this is the safest option for all of us. Moving to an online conference allows us to extend the submission deadline to April 22, 2021.

The conference topic “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.


The ICORIA will start on June 24, 2021 with the 7th doctoral colloquium and a welcome reception. On June 25 and June 26, 2021, the conference will host the presentation of around 150 papers on various topics related to advertising and communication.



The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.

Objective of the EAA

The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.

The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.

The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.