Welcome to the EAA

The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. more...

ICORIA 2018: Looking back at the 17th ICORIA in Valencia

The advertising and communication research community had an unforgettable rendezvous 21-23 June in the city of Valencia (Spain), enjoying multi touchpoints at the 17th ICORIA.


188 participants from 27 countries participated in 38 sessions. The conference took place in the historic city centre of Valencia, where the conference chair Enrique Bigné and his organizing team gave the participants a taste of Mediterranean hospitality. Valencia combines rich tradition with the avant-garde, gourmet cuisine, superb beaches and weather and, above all, warm and friendly people, in a unique cocktail. Read More…

Overview of papers

For the attendees of ICORIA 2018 we have prepared a handy overview of the papers presented at this year’s conference.Read More…


The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.

Objective of the EAA

The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.

The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.

The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.