Berichten in: 2024

October 22, 2024

“What is wrong with advertising research and how can we fix it?” – An Interview with Patrick de Pelsmacker

“What is wrong with advertising research and how can we fix it?” – An Interview with Patrick de Pelsmacker This spring, Charlotte Lamerz (research associate and PhD student, Chair of Marketing, University of Wuppertal) had the opportunity to interview Patrick…

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July 11, 2024

Proceedings and pictures of ICORIA 2024

The conference proceedings and pictures of ICORIA 2024 are now available via the member area of the website.  

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July 1, 2024

ICORIA 2024 best paper awards

During the gala dinner of ICORIA 2024 in Thessaloniki, the winners of the best papers awards were announced. The 2024 winners are: Best conference paper The creativity conundrum of advertising development: Solving a knowledge resources paradox by activating dynamic capabilities…

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