Conference Publications

Hansen, F. and Christensen, L.B., eds. (2003). Branding and Advertising. Copenhagen: CBS Press. ISBN 87-630-0118-7.

Neijens, P.C., Hess, C., van den Putte, B. and Smit, E., eds. (2004). Content and Media Factors in Advertising. Amsterdam: Het Spinhuis Publishers. ISBN: 90-5589-228-9.

Bjerke, R., Kunoe, G. and Thjomoe, H.M. eds. (2005). Conference Proceedings: Abstract of Papers Presented at the Conference. Oslo: Norwegian School of Management. ISBN: 82-7042-642-3.

Diehl, S., Terlutter, R. and Weinberg, P., eds. (2005). Advertising and Communication. Proceedings of the 4th international Conference on Research in Advertising. Saarbr├╝cken: Saarland University Press. ISBN 3-00-016304-2.

Diehl, S. and Terlutter, R., eds. (2006). International Advertising and Communication. Current Insights and Empirical Findings. Wiesbaden: Gabler Verlag. ISBN 978-383-500-455-9.

Costa Pereira, F., Verissimo, J. and Neijens, P.C., eds. (2008). New Trends in Advertising Research. Lisbon: Silabo Publishers. ISBN 978-972-618-493-5.

De Pelsmacker, P. and Dens, N., eds. (2009). Advertising Research; Message, Medium and Context. Antwerpen: Garant.

vol1

Terlutter, R., Diehl, S. and Okazaki, S., eds. (2010). Advances in Advertising Research (Vol. I): Cutting Edge International Research. Wiesbaden: Gabler Verlag. ISBN 978-3-8349-2111-6. Order

vol2

Okazaki, S., ed. (2011). Advances in Advertising Research (Vol. II): Breaking New Ground in Theory and Practice. Wiesbaden: Gabler Verlag. ISBN 978-3- 8349-3134-4. Order

vol3

Eisend, M., Langner. T. and Okazaki, S., eds. (2012). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Springer Gabler. ISBN 978-3- 8349-4290-6. Order

vol4

Rosengren, S., Dahlen, M. and Okazaki, S., eds. (2013). Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising. Wiesbaden: Springer. Order

vol5

Banks, I., De Pelsmacker, P. and Okazaki, S., eds. (2014). Advances in Advertising Research (Vol. V). Wiesbaden: Springer. Order

Verlegh, P., Voorveld, H., and Eisend, M., eds. (2015). Advances in Advertising Research (Vol. VI). Wiesbaden: Springer.

Christodoulides, G., Stathopoulou, A. and Eisend, M. eds. (2016). Advances in Advertising Research (Vol. VII). Wiesbaden: Springer. Order

Zabkar, V. and Eisend, M., eds. (2017). Advances in Advertising Research (Vol. VIII). Wiesbaden: Springer Gabler. Order