Call for papers
You are invited to submit Competitive Research Papers relevant to any aspect of advertising (theoretical, methodological, empirical, or philosophical) in consideration for presentation at the 2016 American Academy of Advertising (AAA) Conference and for publication in the AAA Conference Proceedings. Moreover, you are invited to submit Industry Bridge Papers and proposals for Special Topics Sessions. The submission deadline is October 1, 2015.
The American Academy of Advertising 2016 Annual Conference will take place March 17-20, 2016 in Seattle, WA.
More information (.pdf)
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Special Issue Big Data in Advertising Research
Manuscripts are currently being solicited for an upcoming special issue of the Journal of Advertising dedicated to using big data in advertising research. The purpose of this special issue is to stimulate research into using these new data sources in advertising. More specifically, this issue aims to explore how big data contribute to theory building in advertising research. Multidisciplinary collaboration between advertising scholars and scholars from data-oriented fields is encouraged. All manuscripts should be submitted through ScholarOne, during January 1-31, 2016. For additional information regarding the special issue, please contact the guest editors, Hairong Li (Michigan State University) or Edward Malthouse (Northwestern University) at ja.guest.editors@gmail.com.
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