ICORIA 2015: a great succes, Professor John Rossiter receives first Flemming Hansen Award

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EAA Newsletter

No. 24 // July 2015

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ICORIA 2015: A great success

On 2-4 July 2015, over 150 researchers from around the world, gathered to attend the 14th International Conference on Research in Advertising, held at Birkbeck, University of London, chaired by Professor George Christodoulides.

The conference theme ‘Bridging the Gap’ aimed to embody the closer need for collaboration between advertising academia and practice. Over 130 papers were presented over the course of two days on the topics of advertising, branding, social media, online marketing, and new technologies.

The conference proceeding kicked off on 2nd July with the Doctoral Colloquium, which offered students the opportunity to attend contemporary issues in advertising, research methodology seminars led by leading academics, alongside networking opportunities with Journal Editors and fellow doctoral researchers.

Day 2 saw Rory Sutherland, Vice Chairman of Ogilvy Group UK and former President of IPA take the stage to deliver a thought-provoking keynote address, on the theme of ‘Where advertising needs to push back’. Following a day of presentations, dinner was held the iconic Hotel Russell, where the Awards Ceremony for best research papers also took place (congratulations to the authors of best paper award, Morris Kalliny, Salma Ghanem, Brett Boyle, Matthew Shaner and Barbara Mueller; and the authors of best student paper, Verena Wottrich, Peeter Verlegh and Edith Smit).

Day 3 offered further opportunities to attend intellectually stimulating presentations, and concluded with a bus tour discovering the wonders of London.

The conference certainly achieved its goal of ‘Bridging the gap’; over 240 #icoria2015 Tweets created by delegates, and 1,000 ‘Likes’ on the ICORIA 2015 Facebook page over 3 days.

EAA's Flemming Hansen Award

Professor John Rossiter first recipient of EAA's award for excellence in advertising research

The European Advertising Academy (EAA) created the Flemming Hansen Award to honor an individual who has demonstrated long term impact in the field of advertising research. Professor John Rossiter became the very first recipient of the Award at the ICORIA 2015 conference in London.

John is currently an honorary professorial fellow at the School of Management, Operations and Marketing in the Faculty of Business, University of Wollongong. He is also a visiting research professor in the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.

John has made numerous important contributions to the field of advertising research over the last 40 years. First, his advertising textbooks have been highly influential. For example, one of the textbooks has been cited more than 1600 times in research papers. These books have been used worldwide and have been translated into several languages.

Second, John has published more than 200 journal articles and book chapters. Many of these publications have been highly influential. For example, he has a dozen publications in the field of advertising alone with more than 100 citations. In addition, John was a pioneering researcher of children’s response to advertising. A series of his articles, published mainly in the 1970s, are still frequently cited. He also published extensively on visual processing in advertising, while introducing several important models and theoretical frameworks in advertising and marketing.

Finally, John has long served on editorial review boards of leading academic journals, including the Journal of Advertising, the Journal of Advertising Research, the International Journal of Advertising, the Journal of Interactive Advertising, and the Journal of Marketing Communications. John has also been an invited speakers and a visiting professor at many international universities. He presented at countless marketing conferences, and mentored and supervised numerous Ph.D. candidates.

Based on these outstanding merits the jury concluded that only one person could be the rightful winner of the first EAA Flemming Hansen Award–John Rossiter.

The jury,
Peter Neijens, Edith Smit, Ralf Terlutter,
Past Presidents of the EAA

Journal of Advertising

Second Virtual Special Issue

The Journal of Advertising has just announced the second Virtual Special Issue on Visual Rhetoric in Advertising. Professor Barbara J. Phillips of University of Saskatchewan re-introduces ten articles, published between 2000 and 2015 in the Journal, that comprise the main building blocks of a theory of visual rhetoric in advertising. These articles demonstrate the progression of scholarly understanding in this area, as newer papers extend, explain, and provide commentary and correction on those that came before. For more information on the special issue, visit this website. The Journal offers free access to the articles until December 31, 2015.

Special Issue Big Data in Advertising Research

Manuscripts are currently being solicited for an upcoming special issue of the Journal of Advertising dedicated to using big data in advertising research. The purpose of this special issue is to stimulate research into using these new data sources in advertising. More specifically, this issue aims to explore how big data contribute to theory building in advertising research. Multidisciplinary collaboration between advertising scholars and scholars from data-oriented fields is encouraged. All manuscripts should be submitted through ScholarOne at http://mc.manuscriptcentral.com/ujoa, during January 1-31, 2016. For additional information regarding the special issue, please contact the guest editors, Hairong Li (Michigan State University) or Edward Malthouse (Northwestern University) at ja.guest.editors@gmail.com

Job offer

Tenure-track Faculty in Advertising/Branded Digital Communications
The School of Journalism and Media Studies at San Diego State University invites applications for a tenure-track faculty position in advertising/branded digital communications at the level of assistant professor, to start August 2016. You can find further information and a full job description in the pdf on the EAA-site.


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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