The EAA is happy to announce that Professor Martin Eisend will be one of the speakers at this year’s doctoral colloquium. Martin’s research activities focus on consumer behavior, in particular processing of advertising messages, effects of marketing communication on consumers, and societal issues of marketing communication.
Martin, you will be delivering an interactive lecture on meta-analysis, what can you tell us about it?
By attending the interactive lecture, participants will learn what a meta-analysis is, when to apply it, and how to conduct a meta-analysis. Most PhD students provide an extensive review of prior research in their thesis. This is actually the first step of a meta-analysis and several PhD students who have attended a meta-analysis lecture have used the literature review to successfully conduct and publish a meta-analysis. I hope that some of the participants of this lecture might get hooked on meta-analysis too.
You are also guest editing a special issue on Re-Inquiries in Advertising Research in Journal of Advertising, why are they needed?
In advertising and communication, there are too many single-shot studies, which are uncritically accepted as fact. Findings from a single study can be conditional, context-dependent, suffer from sampling error or from questionable research practices. Our theories need a strong empirical foundation, otherwise they are not trustworthy. This is why we need replications and, of course, meta-analyses that are based on replication studies.
Why should PhD Candidates apply for the Icoria Doctoral Colloquium?
The ICORIA PhD colloquium is a unique opportunity to acquire professional skills for an academic career in our field. It is a perfect way to connect to peers and seniors, to exchange ideas and experiences, and to build and extend a research network. And I heard it's fun too.