The EAA is happy to announce that Professor Shintaro Okazaki (currently President of EAA and Editor of Journal of Advertising) will be one of the speakers at this year's doctoral colloquium. He will share his view of current issues in advertising research as his experiences as editor with the participants. Here is a brief interview with regards to his participation.
Shintaro, what are the most important issues for contemporary advertising research?
Three issues, among others, may come to our attention:
The first issue is related to the definition of advertising. Over the decades, important differences may have arisen in the meaning of "advertising". While we have struggled to propose, extend or update advertising theories, the notion of advertising has evolved considerably and may also be ripe for change.
The second issue is related to interdisciplinary collaboration in our field. I've seen some attempts that explore issues involving advertising in other disciplines, such as effective health messages or social media data mining. I strongly believe that we should make more effort to expand in these directions.
The third issue is related to replication research. It is striking that less than 10% of all of the articles published in Journal of Advertising during the last three decades have been replicated. A lack of replication in advertising research has brought us to a really paradoxical situation ― our theory building efforts have produced a pile of unreplicated research findings. Thus, there should be a call for more replication research in our field.
Why should PhD Candidates apply for the ICORIA Doctoral Colloquium?
For two reasons. First, it provides a platform for networking with other PhD students around the world. You may find great opportunities for information exchange and future collaboration. In the Meet the Editors session, you can directly address questions related to journal publications, such as manuscript preparation and review process. Second, the program offers a workshop to learn one of the most useful quantitative literature review techniques―meta analysis. Our guest-lecture is one of the most internationally recognized and acclaimed experts, Professor Martin Eisend of European University Viadrina. Don't miss this opportunity!
More information on the doctoral colloquium can be found on the EAA-website.
EAA Flemming Hansen Award 2015
The European Advertising Academy (EAA) is seeking nominations for the inaugural Flemming Hansen Award. This award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising. The 2015 recipient will be announced at the Gala Dinner of the 14th International Conference on Research in Advertising (ICORIA) in London on July 3, 2015. Please see the conference call for papers (.pdf) for more information.
The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria. Nominees and nominators should be members of the EAA.
The Selection Committee consists of the past EAA Presidents: Professor Peter Neijens (University of Amsterdam, the Netherlands), Professor Ralf Terlutter (Alpen-Adria University Klagenfurt, Austria), and Professor Edith Smit (University of Amsterdam, the Netherlands).
Please send nominations and any questions related to this award to the Selection Committee Chair, Peter Neijens, at P.C.Neijens@uva.nl. Include the candidate's CV with the nomination letter, which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the 2015 award must be received by May 1, 2015.
Members only section
Since February, the EAA website contains a members only section. In this section, all EAA members can find the proceedings of the past ICORIA conferences. Recently we added a digital copy of: Costa Pereira, F., Verissimo, J. and Neijens, P.C., eds. (2008). New Trends in Advertising Research. Lisbon: Silabo Publishers.
EAA members can access the members only section after registering their own user name and password at the website. We hope that many of you will register. Please note that we have to verify your membership, it can take a while before you receive a mail to notify that your website account is active.
Go to the registration-page.