A note from George Christodoulides,
the chair of ICORIA 2015.

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EAA Newsletter

No. 19 // February 2015

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A note from the conference chair

I am delighted that ICORIA 2015 is coming for the first time in its 14-year history to London – one of the most exciting and diverse cities in Europe and the entire world!

ICORIA 2015 will be hosted at Birkbeck, University of London. Our campus in central London is in the area of Bloomsbury, which is known for its connection to literature, culture, art and education. Clore Management Centre, the building where the main conference proceedings will take place is literally less than 5 minutes' walk from the British Museum (which admittedly has one of the greatest and most impressive collections in the world).

This year's conference theme 'Bridging the Gap' embraces the idea for closer collaboration between advertising academia and practice. To this end all presenters at the conference will be encouraged to also highlight the practical implications of their research.

The main conference will be preceded by a doctoral colloquium on 2nd July. The colloquium aims to help PhD students develop the professional skills required for their academic career. The colloquium will allow research students to learn from the insights and experiences of senior scholars including the Editors of the leading academic advertising journals. This will be followed by a drinks reception late in the afternoon to welcome all conference delegates.

Our keynote speaker has impressive credentials. Rory Sutherland is Vice Chairman of Ogilvy Group UK, former president of the Institute of Practitioners in Advertising (IPA) and an acclaimed TED speaker with international reputation for his work and ideas about advertising.

Also the delegates will have the pleasure to enjoy a great British menu in one of the most historic hotels in London (no, it won't be fish and chips!) and get the chance to meet a bronze dragon (whom we happen to share the same name). Why is 'Lucky George' so special? He has an identical twin, who now sits 2.5 miles beneath sea level in the Atlantic Ocean aboard the remains of the Titanic.

The conference proceeds on 4th July will conclude with an open bus tour of London. So please remember to bring your sun cream and umbrellas and see you in London on July 2nd 2015!

For regular announcements and news updates please follow us on social media.

Professor George Christodoulides
Conference Chair

Members only section

As of today the EAA website contains a members only section. In this section, all EAA members can find the proceedings of the past ICORIA conferences, and the minutes of the General Assembly.

EAA members can access the members only section after registering their own user name and password at the website. We hope that many of you will register to get most of your EAA membership. Please note that we have to verify your membership, it can take a while before you receive a mail to notify that your website account is active.
Go to the registration-page.

ICORIA 2015 Doctoral Colloquium

The aim of the ICORIA Doctoral Colloquium is to provide PhD students with professional skills needed for their academic career. The colloquium gives PhD students the opportunity to learn from the insights and experiences of senior scholars in their field of study. Furthermore, PhD students will meet peers from different countries and start (or continue) building an international network that will be valuable throughout their academic career.

In 2015 the colloquium will focus on contemporary perspectives in advertising research and include interactive lectures on meta-analysis, research networking, as well as an exclusive meet the editor session with representatives from leading academic advertising journals.

The colloquium will take place on July 2 on the campus of the Birkbeck, University of London. The sessions will start around noon and conclude with the ICORIA welcome reception late afternoon.

The colloquium is open to PhD D students participating in ICORIA 2015 on July 3 and 4 (see separate call for papers).

To participate in the ICORIA 2015 Doctoral Colloquium please send a one page description of your dissertation project including a brief motivation on why the doctoral colloquium would be important for you in developing your research.

Please send your application by e-mail to: sara.rosengren@hhs.se no later than May 10, 2015. Applicants will be notified about acceptance no later than May 18, 2015. The number of participants is limited and the selection will be based on the fit between research interests and ICORIA as well as motivations.

Questions with regards to the doctoral colloquium can be directed to Sara Rosengren (EAA Board, Pre-conference/PhD program): sara.rosengren@hhs.se

Questions with regards to ICORIA 2015 can be directed to Professor George Christodoulides (ICORIA 2015, Conference chair): g.christodoulides@bbk.ac.uk.

EAA-AAA Joint Membership

The EAA has started a joint membership with the American Academy of Advertising (AAA), with regular member dues for US$100 and student dues for US$50. This joint membership will give members access to both organizations with all membership benefits, including the ability to pay the members' reduced price at both 2015 ICORIA London and the 2015 AAA Global Conference in Auckland. If you are interested, please go to http://www.aaasite.org/membership/. Please note that the EAA-AAA joint memberships run for a calendar year, not from the date of payment. In order to pay a reduced price for the ICORIA London or the AAA Global Conference in Auckland, you must pay the joint membership fees before the registration fees.

Reminder ICORIA 2015 deadline

If you are interested in presenting your work at the ICORIA 2015 conference, please submit a five page summary of your paper as soon as possible (but no later than March 15, 2015) to: papers@icoria.org." The full call for papers can be found here.

We look forward to welcoming you to London in 2015!


Virtual Special Issue - Journal of Advertising
The Journal of Advertising has just announced the first Virtual Special Issue on Online Advertising. Professor Yuping Liu-Thompkins of Old Dominion University has compiled a list of the most important work in this area published between 2007 and 2013 in the Journal. The ten papers selected for this special issue can be grouped into three themes: website interactivity issues, traditional advertising issue in the online environment, and advertising in web 2.0. For more information on the special issue, visit this link. The Journal offers free access to the articles until May 31, 2015.
Call for Chapters
Gabriele Siegert & M. Bjørn von Rimscha are preparing an edited volume: "Commercial communication in the digital age – information or disinformation?" The volume shall contain chapters on information and disinformation about and through advertising as well as information on the user/consumer and advertising as narration and fiction. Abstracts for chapters to be included in the volume can be submitted until May 17, 2015. More information can be found here.
Special Issue on Big Data (JA)
Manuscripts are currently being solicited for an upcoming special issue of the Journal of Advertising dedicated to using big data in advertising research. The purpose of this special issue is to stimulate research into using these new data sources in advertising. More specifically, this issue aims to explore how big data contribute to theory building in advertising research. Multidisciplinary collaboration between advertising scholars and scholars from data-oriented fields is encouraged. The submission deadline is January 31, 2016. More information can be found here here.


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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