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EAA Newsletter

No. 12 // March 2013

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Dear colleagues and friends of the EAA

The March newsletter is dedicated to ICORIA 2013. For the first time in the history of the EAA our yearly conference will be held in an Eastern European country. In the following interview, Ivana Bušljeta Banks, conference chair of the 12th ICORIA, will provide some good reasons why it is a must to attend ICORIA in Zagreb. Furthermore, she reveals the secret behind the conference theme. All of you who have not submitted their paper yet will find the call for papers at the bottom of the newsletter (submission deadline: March 15).
Do not miss ICORIA 2013! See you this summer in Zagreb!

On behalf of the EAA board,
Tobias Langner
EAA Information Manager

Edith Smit

Let's Talk to Ivana Bušljeta Banks

Dear Professor Banks, for the first time in the history of the conference, ICORIA 2013 will be held in Eastern Europe. The EAA community is excited and is looking forward to the conference and the city of Zagreb. Please tell us, what we can expect from ICORIA in Zagreb? Could you name us three reasons, why it is a must to attend ICORIA 2013 in Zagreb?

We're very honored to host this year's ICORIA in Zagreb, and we're sure that the EAA community will enjoy the city and the conference itself. As for three reasons why someone should attend ICORIA 2013, they would simply be for the conference, the people, and the fun.
First and foremost, this is ICORIA after all, one of the world's premier conferences on advertising research. No matter where it is held, it delivers the already known high quality advertising research in a setting conducive to open discussion and communication with top level researchers and academics in the field. It is a chance for existing EAA family members to meet and catch up on a year of teaching, learning, and research, and for new, fresh minds to enter our growing circle, become family. Read the full interview on the EAA website

Ivana Bušljeta Banks

Recently published: Advances in Advertising Research (Vol. III)

The third volume of the annual EAA publication series Advances in Advertising Research has been released. Advances in Advertising Research (Vol. III): Current Insights and Future Trends edited Martin Eisend, Tobias Langner and Shintaro Okazaki provides insights from 32 articles based on selected papers presented at the 10th ICORIA in Berlin. The book series Advances in Advertising Research is published by Gabler Research and can be ordered on

Advances in Advertising Research (Vol. III): Current Insights and Future Trends

Member News: Best Reviewer Award for Shintaro Okazaki

Recently, Shintaro Okazaki received the Best Reviewer Award of the International Journal of Market Research. The EAA community congratulates Shintaro to his latest award.

Shintaro Okazaki

Volunteers for reviewing

For the upcoming ICORIA, we are looking for new volunteers who are willing serve as a reviewer. Reviewers are asked to review two or three short (five pages) papers by rating the paper on some aspects and by noting some strengths and weaknesses of the paper. The timeline for scheduling the conference requires that all submissions need to be reviewed before April 11. Papers will be sent out for review around March 22.
If you are willing to volunteer and are not already on the list, please send an e-mail to
If you are already on the list, you can ignore this request. Thank you very much for your support!

ICORIA 2013: Call for Papers

The 12th International Conference on Research in Advertising 2013 will be held in Zagreb, Croatia, one of the most ambitious cities in Eastern Europe. The conference theme To Boldly Go... Extending the Boundaries of Advertising embodies the current trends in both traditional and non-traditional advertising research and practice, as well as the expansion of the conference itself to new territories. Around 100 papers on various topics related to advertising and brand communication will be presented during the two days of the conference: June 28th and 29th, 2013. The conference will take place on the campus of the Zagreb School of Economics and Management, consistently voted the best business school in Croatia by Eduniversal.

If you are interested in presenting your work at ICORIA 2013, please submit as soon as possible (but no later than March 15, 2013) a five-page summary of your paper to: Please visit the EAA-website to download the Call for Papers. Read more ›



The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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