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EAA Newsletter

No. 11 // December 2012

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Christmas Greetings

As the world didn't collapse on 12-12-12, we have no excuse but meet again in Zagreb for the next ICORIA! The EAA, and especially Ivana Bušljeta Banks of Zagreb School of Economics and Management, is enjoying the organization of our next conference.
The previous conference organizers, Sara Rosengren and Micael Dahlén, are still busy in publishing the best 2012 papers in EAA’s Advances in Advertising Research Volume IV (2013). We wish you all Merry Christmas, peace, happiness and a lot of academic spirit in 2013!

Edith Smit
EAA President

ICORIA 2013 (Zagreb)

As you already know, the 12th International Conference on Research in Advertising will be held on June 27-29, 2013 at the Zagreb School of Economics and Management (ZSEM) in Zagreb, the capital of Croatia. The conference theme To Boldly Go... Extending the Boundaries of Advertising embodies the current trends in both traditional and non-traditional advertising research and practice, as well as the expansion of the conference itself to new territories.

Here at ZSEM we are all happily busy preparing and excited to host you during what promises to be an excellent meeting of the greatest academic and professional advertising minds. We look forward to both the academic and social events of the conference, filled with the best of current research discussion, as well as good food, wine, a few witches, and tales of the old Zagreb.

Don't forget to submit your paper at by March 15, 2013. If you would like to read some fresh-out-of-the-oven papers and learn about new research findings before anyone else, sign up as a reviewer at
See you in Zagreb!

Ivana Bušljeta Banks
Conference Chair

2013 AMA Summer Marketing Educators' Conference

The 2013 AMA Summer Marketing Educators' Conference will be held at the Boston Copley Marriott Hotel on August 9 – 11, 2013. Shintaro Okazaki (Universidad Autónoma de Madrid, Spain) and Martin Waiguny (Auckland University of Technology, New Zealand) will co-chair the Promotion and Marketing Communications Track. They would be grateful if you could serve as a reviewer. To sign up as a conference reviewer, please visit the AMA conference web site. The co-chairs invite you to submit a competitive paper, poster or a special session proposal for Advertising, Promotion and Marketing Communications Track. The submission deadline is January 28, 2013. The Call for Papers and registration information can be found at:

2013 AMA Summer Marketing Educators' Conference

New Facebook platform

Marketing Scholars: Call for Papers, Research News and more provides news, facts and information about scientific marketing research and about scientific call for papers (conferences, special issues etc.) in marketing and related disciplines. If you become a fan of this site, you will receive the latest information about call for papers (conferences, special issues etc.), research news and academic life. All topics are related to marketing (B2B, B2C, B2E, etc.) or to other adjacent disciplines. This platform is independent, non-commercial and open to everyone. Please click the following link to find the facebook page:

New platform for researchers on Facebook


The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. Read more ›

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