The 16th International Conference on Research in Advertising (ICORIA) 2017 will be held in Ghent, Belgium.
This year’s conference will focus on an emerging and challenging topic “Power to the consumers: how content becomes the message”. We address challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society.
The ICORIA 2017 is set to take place at the Faculty of Political and Social Sciences of Ghent University. The conference will begin on June 29th, 2017 with the 4th Doctoral Colloquium and a welcome reception, and finish on Saturday, July 1, 2017.