EAA’s 19th annual conference
Considering the pandemic situation in Europe, the EAA board together with the conference organizer have decided that ICORIA 2021 will move to an online format. We are very sad that we cannot meet in Bordeaux this year, but we believe that this is the safest option for all of us. Moving to an online conference allows us to extend the submission deadline to April 22, 2021.
The conference topic “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.
The ICORIA will start on June 24, 2021 with the 7th doctoral colloquium and a welcome reception. On June 25 and June 26, 2021, the conference will host the presentation of around 150 papers on various topics related to advertising and communication.