Bordeaux, France hosts EAA’s 19th annual conference

INSEEC School of Business & Economics will be hosting the 19th International Conference on Research in Advertising (ICORIA) from June 24, 2021 to June 26, 2021 in the city center of Bordeaux, France. The conference topic “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate.

The ICORIA will start on June 24, 2021 with the 7th doctoral colloquium and a welcome reception. On June 25 and June 26, 2021, the conference will host the presentation of around 150 papers on various topics related to advertising and communication.


For those who will not be able to attend the conference in Bordeaux, for the first in ICORIA history, the organizers will provide access to the conference on-line.