ICORIA 2018

Valencia, Spain host for EAA’s 17th annual conference

The 17th International Conference on Research in Advertising 2018 will be held in Valencia, one of the friendliest cities in the world. This is the suitable place of light and color close to the beach to stimulate co-learning.

The conference theme “Brand communication with multi touchpoints” encourages new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world.

Valencia

The venue will be the University–Business Foundation of the University of Valencia, which is located in the historic city centre of Valencia. The ICORIA will start on June 21st, 2018 with a welcome reception. On Friday June 22nd and Saturday 23rd 2018, the conference will host the presentation of around 150 papers on various topics related to advertising and communication. More touch points include a Gala dinner on Friday night and a sight-seeing tour on Saturday.

Call for Papers

The Department of Marketing of the School of Economics at the University of Valencia and the European Advertising Academy are delighted to invite you to Valencia, Spain, for the 17th International Conference on Research in Advertising (ICORIA), taking place on June 21-23, 2018. The conference theme “Brand communication with multi touchpoints” encourages new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world.

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ICORIA 2018 Doctoral Colloquium

The 5th Doctoral Colloquium will be held on June 21 in the Faculty of Economics of the University of Valencia. Around 20-25 PhD students will have the opportunity to learn from the insights and experiences of senior scholars in their field of study.

Registration

Early-bird registration is now open!

The conference fee for registration before May 21, 2018 is €375. The fee includes admission to all sessions, lunches, and refreshments, the welcome reception, the gala dinner, the sightseeing tour, the conference proceedings and the €30 annual membership fee of the European Advertising Academy (EAA). The doctoral colloquium is free of charge for PhD students registered for the conference.

The conference fee for registration after May 21, 2018 is €450.

Link to the registration form: https://congresos.adeituv.es/ICORIA2018/

ICORIA 2018 Programme

The provisional program will be available when the papers review process finishes, by the end of April or early May.

Valencia

Valencia, the third largest city in Spain, was founded by the Roman Empire in 138 B.C. Since ancient times, Valencia has been well-known for its radiant light, Mediterranean spirit, and fertile soil. Valencia is a dual city where everything finds its contrast and complement: antiquity and modernity, past and future, throbbing life and serenity, classicism and innovation, culture and nature, urban atmosphere and sea breeze. Read More…

Travel information – getting to Valencia

By plane

The Valencia airport is about 8 km from the city centre. It has direct flights with the following countries: Germany (5), Belgium (2), Bulgaria (1), France (3), The Netherlands (3), Ireland (1), Italy (9), Malta (1), Norway (1), Portugal (1), UK (4), Czech Republic (1), Romania (3), Switzerland (2), Turkey (2) and Ukraine (1). Although some of them are non daily, connections flights through Madrid, Barcelona, or Mallorca airports are just less than one hour flight. Read More…

Hotels ICORIA 2018

Valencia has a great variety of accommodation of high quality that adapts to different budgets. Hotels that offer special discounts to ICORIA attendees will be published soon.

Conference Organiser

The conference chair is:

With the support of the organizing committee from the Marketing Department of the University of Valencia:

  • Joaquín Aldás
  • Luisa Andreu
  • Víctor Ballester
  • Pedro Canales
  • Antonio Carlos Cuenca
  • Rafael Currás
  • Asunción Hernández
  • Inés Küster
  • Carmen Pérez
  • Marcelo Royo
  • Carla Ruiz
  • Isabel Sánchez
  • Silvia Sanz
  • Natalia Vila