London host for EAA's 14th annual conference

The 14th International Conference on Research in Advertising 2015 will be held in London, UK, one of the most exciting cities in the world. The conference theme "Bridging the Gap" embodies the need for closer collaboration between advertising academia and practice.


Around 150 papers on various topics related to advertising and brand communication will be presented during the two days of the conference: July 3rd and 4th, 2015. The 2nd Doctoral Colloquium, followed by a welcome reception, will be held on July 2nd.

The conference will take place on the campus of the Birkbeck, University of London. A gala dinner is scheduled on Friday, as well as a sight-seeing tour of London on Saturday, following the last sessions of the conference.

Call for Papers

We are pleased to announce that the deadline for abstracts has been extended to 22nd March 2015. If you are interested in presenting your work at the ICORIA 2015 conference please submit a five page summary of your paper as soon as possible to: papers@icoria.org.


Doctoral Colloquium

The aim of the ICORIA Doctoral Colloquium is to provide PhD students with professional skills needed for their academic career. The colloquium gives PhD students the opportunity to learn from the insights and experiences of senior scholars in their field of study. Furthermore, PhD students will meet peers from different countries and start (or continue) building an international network that will be valuable throughout their academic career. In 2015 the colloquium will focus on contemporary perspectives in advertising research and include interactive lectures on meta-analysis, research networking, as well as an exclusive meet the editor session with representatives from leading academic advertising journals.



The conference fee for registration before May 20, 2015 is € 375 which includes admission to all sessions, lunches, and refreshments, the welcome reception, the gala dinner, the sightseeing tour, the conference proceedings and the € 25 annual membership fee of the European Advertising Academy (EAA). The conference fee for registration after May 20, 2015 is €450.
Link to the ICORIA 2015 booking form: https://www2.bbk.ac.uk/icoria2015/.


The conference organiser selected a series of hotels, that are in close proximity to the conference venue and represent a variety of different standards for various budgets. The rates indicated are only indicative and will be confirmed upon booking. Please quote ICORIA2015 when contacting individual hotels from the list below regarding your reservation.


Presentation Guidelines

Download the guidelines regarding the ICORIA 2015 presentations.

Programme ICORIA 2015

The final version of the programme for this year's conference is available.

Conference Organiser

The conference organiser at the University of London is: