The 11th International Conference on Research in Advertising (ICORIA)

The 11th International Conference on Research in Advertising (ICORIA) will be held on June 28-30, 2012 in Stockholm, the capital of Scandinavia. Around 100 papers on topics related to advertising and brand communications will be presented during the two days of the conference.


The overall theme of the conference will be "The changing roles of advertising". We will explore what advertising is/will be in the future, for instance, in terms of accountability/shareholder value, branded utility, its influence on consumer values and self-images, and signaling effects. Keynote speaker will be Amna Kirimani, Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. We will also invite leading practitioners from the advertising industry to give their view on the topic.

Retrospect: The 11th ICORIA in Stockholm

The 11th ICORIA took place on June 28th-30th at the Stockholm School of Economics in Sweden. During the conference, Prof. Amna Kirmani of University of Maryland and Gustav Martner of CP+B Europe delivered insightful keynotes on the conference theme "The changing roles of advertising" and a total of 98 papers were presented.
ICORIA 2011 - impressions
In all, 150 advertising academics and practitioners from 22 countries took part in the conference. Some impressions from the 11th ICORIA in Stockholm can be found in this gallery

Conference program, hotel and travel information

logo ICORIA 2012
The final program for the 11th ICORIA is now available for download. Travel and hotel information are also to be retrieved as pdf-files.


Hotels and Accommodation in Stockholm

The 11th International Conference on Research in Advertising will take place at the Stockholm School of Economics (SSE). SSE offers a central location with several hotel options within walking distance.
We recommend staying at one of three hotels located approximately 200 meters from the school (less than 2 minutes by foot): Hotel Hellsten, Hotel Rex and Rex Petit. The three hotels are situated next to each other in the city center and offer you three different levels of accommodation. Clarion Sign is also a good alternative for persons who prefer a larger hotel. Please note that accommodations are booked directly through the hotel.


Conference Fees

The conference fee for registration before May 20, 2012 is SEK 3 000 (appr. €320)* which includes admission to all sessions, lunch and refreshments on both days, the welcome reception, the conference dinner, the conference proceedings, a boat sightseeing and the €25 annual membership fee of the European Advertising Academy.


Deadline extended

Due to repeated requests the deadline for submission has been extended to March 21, 2012.

If you are interested in presenting your work at this conference please submit a five-page summary of your paper to: papers@icoria.org

Travel Information

Conference Organisers

The conference organisers in Stockholm:

  • Sara Rosengren
  • Micael Dahlén