ICORIA 2012
The 11th International Conference on Research in Advertising (ICORIA)
The 11th International Conference on Research in Advertising (ICORIA) will be held on June 28-30, 2012 in Stockholm, the capital of Scandinavia. Around 100 papers on topics related to advertising and brand communications will be presented during the two days of the conference.
The overall theme of the conference will be “The changing roles of advertising”. We will explore what advertising is/will be in the future, for instance, in terms of accountability/shareholder value, branded utility, its influence on consumer values and self-images, and signaling effects. Keynote speaker will be Amna Kirimani, Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. We will also invite leading practitioners from the advertising industry to give their view on the topic.
Call for Papers
If you are interested in presenting your work at this conference please submit as soon as possible (but no later than March 15, 2012) a five-page summary of your paper to: papers@icoria.org.
Hotels and Accommodation in Stockholm
The 11th International Conference on Research in Advertising will take place at the Stockholm School of Economics (SSE). SSE offers a central location with several hotel options within walking distance. We recommend Hotel Hellsten which is a beautiful small-scale hotel... Continue...
Conference Fees
The conference fee for registration before May 20, 2012 is SEK 3 000 (appr. €320)* which includes admission to all sessions, lunch and refreshments on both days, the welcome reception, the gala dinner, the conference proceedings, a boat sightseeing and... Continue...
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