EAA’s 20th annual conference
The 20th International Conference on Research in Advertising (ICORIA) will be held in Prague, one of the loveliest cities in the world. Its unique atmosphere stems from the consonance of the old and the new, the aged wisdom and the fresh innovations.
ICORIA 2022 is set to take place at the Prague University of Economics and Business in the very heart of the city. Papers on topics related to the demarcation of advertising and marketing communication will be presented during the two days of the conference held from June 23rd 2022 to June 25th 2022 on the university campus.
The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.
Objective of the EAA
The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.
The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.
The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.