ICORIA 2013: Looking back
Co-organized by the EAA and the Zagreb School of Economics and Management, the 12th ICORIA took place in Zagreb, Croatia from June 27 to June 29, 2013. Following the interesting and enlightening keynote lecture by Prof. Sanjay Putrevu of University at Albany, SUNY, the 105 participants from 23 countries took part in 24 parallel sessions of the conference, during which 86 papers were presented. The conference topic, “To Boldly Go…” Extending the Boundaries of Advertising, was reflected in the topics covered by the papers presented, as well as in the adventurous spirit of the conference and its participants. Take a look at the conference video and photo gallery to enjoy the atmosphere of ICORIA 2013…
