The 11th ICORIA took place on June 28th-30th at the Stockholm School of Economics in Sweden. During the conference, Prof. Amna Kirmani of University of Maryland and Gustav Martner of CP+B Europe delivered insightful keynotes on the conference theme "The changing roles of advertising" and a total of 98 papers were presented.

In all, 150 advertising academics and practitioners from 22 countries took part in the conference. Some impressions from the 11th ICORIA in Stockholm can be found in this gallery