The 9th ICORIA will be held on June 25 and 26, 2010, in one of the most exciting cities in Europe: Madrid. The ICORIA is an annual conference of the European Advertising Academy (EAA). Every year, over 90 papers on various topics related to advertising and brand communications are presented during the two days of the conference. The venue will be in the centre of Madrid. During the conference, several social events and city tours will be scheduled.